分类 想法 下的文章

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.

When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important.

But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.

One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience.

The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.

For example, the television network NBC and Microsoft recently agreed to enter the interactive news business together. Our companies will jointly own a cable news network, MSNBC, and an interactive news service on the Internet. NBC will maintain editorial control over the joint venture.

I expect societies will see intense competition-and ample failure as well as success-in all categories of popular content-not just software and news, but also games, entertainment, sports programming, directories, classified advertising, and on-line communities devoted to major interests.

Printed magazines have readerships that share common interests. It’s easy to imagine these communities being served by electronic online editions.

But to be successful online, a magazine can’t just take what it has in print and move it to the electronic realm. There isn’t enough depth or interactivity in print content to overcome the drawbacks of the online medium.

If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.

A question on many minds is how often the same company that serves an interest group in print will succeed in serving it online. Even the very future of certain printed magazines is called into question by the Internet.

For example, the Internet is already revolutionizing the exchange of specialized scientific information. Printed scientific journals tend to have small circulations, making them high-priced. University libraries are a big part of the market. It’s been an awkward, slow, expensive way to distribute information to a specialized audience, but there hasn’t been an alternative.

Now some researchers are beginning to use the Internet to publish scientific findings. The practice challenges the future of some venerable printed journals.

Over time, the breadth of information on the Internet will be enormous, which will make it compelling. Although the gold rush atmosphere today is primarily confined to the United States, I expect it to sweep the world as communications costs come down and a critical mass of localized content becomes available in different countries.

For the Internet to thrive, content providers must be paid for their work. The long-term prospects are good, but I expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions. It isn’t working yet, and it may not for some time.

So far, at least, most of the money and effort put into interactive publishing is little more than a labor of love, or an effort to help promote products sold in the non-electronic world. Often these efforts are based on the belief that over time someone will figure out how to get revenue.

In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information. A user can click on the ad to get additional information-and an advertiser can measure whether people are doing so.

But today the amount of subscription revenue or advertising revenue realized on the Internet is near zero-maybe $20 million or $30 million in total. Advertisers are always a little reluctant about a new medium, and the Internet is certainly new and different.

Some reluctance on the part of advertisers may be justified, because many Internet users are less-than-thrilled about seeing advertising. One reason is that many advertisers use big images that take a long time to download across a telephone dial-up connection. A magazine ad takes up space too, but a reader can flip a printed page rapidly.

As connections to the Internet get faster, the annoyance of waiting for an advertisement to load will diminish and then disappear. But that’s a few years off.

Some content companies are experimenting with subscriptions, often with the lure of some free content. It’s tricky, though, because as soon as an electronic community charges a subscription, the number of people who visit the site drops dramatically, reducing the value proposition to advertisers.

A major reason paying for content doesn’t work very well yet is that it’s not practical to charge small amounts. The cost and hassle of electronic transactions makes it impractical to charge less than a fairly high subscription rate.

But within a year the mechanisms will be in place that allow content providers to charge just a cent or a few cents for information. If you decide to visit a page that costs a nickel, you won’t be writing a check or getting a bill in the mail for a nickel. You’ll just click on what you want, knowing you’ll be charged a nickel on an aggregated basis.

This technology will liberate publishers to charge small amounts of money, in the hope of attracting wide audiences.

Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.

我有好几个关于找工作方面的域名,例如biomedhr.comjobserver.iobioxjobs.com等。现在到了要续费的阶段了,我考虑很久,决定不续费了。

怎么说呢,一开始,还是非常兴致勃勃,后来由于各种原因,导致开发失败。
先说一下这些导致开发失败的技术方面的原因吧:

  • 爬虫问题:爬取Nature杂志网站的招聘信息的时候,也就1000多个页面,但总是各种报错,一会IP被封,一会网络问题,一会HTML解析问题,反正总是问题
  • Java技术栈问题:张哥用Javabiomedhr.com写了一个小网站,但后来我实在受不了Java,就放弃了,大家之间还是观念差距太大
  • RESTful API问题:自己尝试用nodejsjobserver.io,结果一方面没数据,二方面RESTful API总是写不好

那么,这些技术问题导致开发失败,算是好事还是坏事呢?

- 阅读剩余部分 -

比如,最近看了纪录片《人生一串》,就立刻想着,做一个全国烧烤地图,并且搜了一下域名,还可以注册呢。

但考虑了三天,忍住了,不剁手买域名了。

原因如下:

1、数据何来:指望我一家一家搜集?那是不可能的,根本搞不定
2、消费者习惯:基本上都是聚会吃烧烤,一般有烧烤一条街,随便哪家都错不了,而且都一般是本地人消费这种夜宵,本地人不需要一个app就知道哪家烧烤好吃
3、盈利模式:没有,毕竟我就是一个程序员,分发一点流量,也就是我变现的途径了,真要从事烧烤,深挖烧烤行业供应链里的价值,还是算了吧;而且烧烤摊主也都不用费劲搞线上营销的,烤的好吃就行,自然就有顾客了,还是口碑传播为主
4、竞争态势:已有的评价系统足够好用,数据足够全,再来一个垂直分类系统,似乎规模有点小,毕竟烧烤这个东西,也是有季节性的,频次也不高吧,能有几个人一周吃2次烧烤的?
5、产品本质问题:信息泛滥,没有服务,在如今已经不行了,如果想查询某个店铺的信息,其实这样的网站足够多了
6、至于说练习一下Vue,还是算了,毕竟类似的idea很多,就是聚合信息的idea很多,而且经济效益更加明显。

这个本来是给知乎写的,但我还是备份一下吧
题目就是这个:做开源软件的程序员如何赚钱?

Open Source 的赚钱途径,有很多:

1、Redhat这种,freemium模式,东西给你免费用,但或者功能受限,或者没有服务,或者没有技术支持,你要自己能折腾,就自己折腾,不会折腾,就付钱买高级功能,或者买服务,或者买技术支持,Oracle也算是一个,卖的是license或者叫做subscription

2、dual-license,就是说,对个人和商业有两个不同的license,你要是拿去商用,就付钱吧;国内的discuz也算是这样的

3、也还是freemium模式,但是SaaS模式,比如mailgun,mailchimp,ipip.net这种,基本上你免费上车,因为你要花时间和精力整合他们的api,然后你生意搞大了,免费版的不够用了,就付钱吧;github也算是的,私有仓库是要付费的

4、靠生态赚钱,比如Android,免费给你用,但你必须整合Google和Google Play,于是就通过这个来赚广告费

5、打赏模式,这个不一定适合公司,但对于个人开发者来说,维护一个热门的开源库,很多人打赏,都能赚不少,比如Vuejs,由于影响力巨大,很多公司捐钱给作者尤雨溪来维护的。当然,也包括罗永浩捐款的OpenSSL, OpenBSD, OpenResty。这些开源组织都是非营利机构,但可以靠募捐或者卖会员的模式来取得收入。OpenStack,据说一个会员名额是50万美元每年吧。腾讯加入了Linux Foundation,是白金会员。

6、 Linus Torvalds,这个特例啊。由于Linux系统对互联网至关重要,Linux Foundation支付他1000万美元每年来作为Linux kernel的唯一独裁者。

7、世界上使用量最大的框架,WordPress,其实我一直搞不懂他们是通过什么方式赚钱的。WP的母公司,Automattic,也是Node.js里著名的Mongoose的所有者,有机构赞助Mongoose,但就一个机构,所以估计钱也不多。所以我非常好奇。

8、绝大多数开源软件作者没钱可赚。

曾经记忆深刻的一个案例是,有一个网站,更新并不频繁,但作者本人每天大量阅读,并选取一些可以病毒式传播的内容,经由Facebook等社交媒体的传播,就成了爆款文章。这个网站最高峰时期达到Alexa排名前十,每月广告费那肯定是非常可观的。

这的模式之所以衰落了,无非以下原因:
1、内容以心灵鸡汤为主,没有护城河,别人可以抄袭这个模式;
2、社交媒体平台的发展。也就是说,早期FB上没有什么人生产内容,后来都直接在FB这些平台上生产内容了,单独得博客形式的网站就没落了

所以,新时代的内容创业,必须考虑几个问题:
1、内容的护城河,必须做垂直方向,而不是做大而全
2、在垂直方向的基础之上,全网传播,主打自己的品牌,而不是局限于单一形式。