看新闻,有一个小公司叫做Zingle,可以给公司发短信,比如定酒店、叫客房服务,甚至买咖啡,最近被收购了,4200万美元现金。

挺好玩的,但说明什么,这个idea其实就是多渠道客户服务对接系统,比如你有个twitter账户,有人在twitter上at你们公司,对吧, 订酒店,买咖啡等等。我自己给取了一个英文名称,Multi-Channel Customer Engaging System,也不知道对不对。

那么,既然短信可以,能不能email呢?facebook呢?公司的博客系统呢?Whatsapp ? Facebook Messager? Instagram ? 等等,你们公司在一切社交网络上的账户,能不能用来为客户提供服务呢?

这注定是个脏活累活,但这显然是有钱途的活。

新闻如下:

https://www.sdbj.com/news/2019/sep/26/carlsbad-messaging-app-zingle-acquired-42m/

Zingle, a Carlsbad-based company that lets users “text” businesses, was acquired on Sept. 24 for $42 million. Medallia Inc., a San Francisco-based software company that specializes in customer experience management, purchased the company in an all-cash deal.

Leslie Stretch, Medallia’s new CEO, said the acquisition would help users follow customer transactions and feedback. Medallia’s clients include several major consumer-facing brands, such as Lego, Airbnb, Delta Air Lines and Benefit Cosmetics.

“Joining forces with the market leader in customer experience puts us in an even stronger position to pursue our mission,” Zingle Founder and CEO Ford Blakely said in a news release. “I could not be more excited to have Zingle join the Medallia family."

Zingle’s software pulls in information from texts or messaging apps, which it can use to create maintenance or service tickets. For example, a customer could text a hotel to retrieve information about their reservation or request pool towels.

Blakely founded the company 10 years ago, after a career working as a certified public accountant. The idea hit him while he was standing in line at a coffee shop, surrounding by people who were texting on their phones: What if you could text a business?

The company has drummed up big clients in the hospitality business, such as Hyatt and Orangetheory Fitness. As of March, the company had 43 employees at its headquarters in Carlsbad.

标签: Customer Service

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